Opening a school in India and establishing one’s own brand is an exercise in perseverance and patience. The second option that figures deceptively easy is taking a franchise. Analysis that tilts in favor of franchisee school establishment is simplistic and echoes the market. It tends to discount the fact that franchisee schools, reflected as "beneficiaries" or "part of community” are in effect clients in every sense of the term. We state that on the basis of economics of the franchise arrangement. The franchise onetime cost (exorbitant in most cases) , recurrent liability of royalty, fee for marketing consultation, fee for affiliation consultation and almost every other aspect of school operation, all these factor in. A new school is prone to be at the receiving end as the “standards” which are demanded are not affordable for every school promoter. The difference that is seen between one school brand and another is only of degree not of kind. The specifics of franchise arrangement are almost same in case of every brand with prudent “concessions”.

Opening your own brand school exacts cost in terms of diligence and painstaking marketing but that’s worth it in terms of intact autonomy and reserved rights on returns on investment, unrestricted implementation of vision, the choice of board of affiliation and any combination of curriculum you wish to subscribe to. As far as the deterrent is concerned i.e. self-dependent pursuit at every step of school setup and functional aspects, a simple expedient of opting for school consultancy services can mitigate the concerns of independent school promoters. We have an entire spectrum of school setup services for school promoters to avail.